Some ideas need to move.
Careful adaptations of writing by established authors.
A visual adaptation of Steve Biddulph’s exploration of masculinity, fatherhood and growing up, combining carefully selected footage with the real people and organisations behind the story.
View project“I could not have imagined a better treatment of the words into such a rich and moving visual experience. Your treatment of my work is an author’s dream.”
How We Enabled the Surveillance State
A visual essay adapted from an article by author and professor Kate Devlin, tracing how surveillance became embedded in everyday life, from CCTV and facial recognition to social media, algorithms and smart doorbells.
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The Mayan Doomsday Prophecy
A short documentary exploring how different cultures have understood time, from ancient calendars and cyclical belief systems to modern ideas of progress and apocalypse. Based on an article by travel writer and journalist Nick Hunt.
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WE Are the Storm
A research-led editorial film based on an article by award-winning author Keggie Carew, about women working at the forefront of environmental protection, built from archive material, licensed imagery and carefully sourced B-roll.
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Turning an abstract argument into a human story
Mic Wright’s article explores the complicated nature of freedom: how much choice we really have and the forces that shape the lives we believe we have chosen for ourselves.
Rather than simply illustrating the essay, I developed an original narrative thread around a recurring protagonist, giving the article a visual story of its own.
The aim was to create something that worked emotionally as well as intellectually, allowing the viewer to experience the argument rather than simply hear it.
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A recurring dream, that I wrote and re-wrote into a story that made sense, about the feeling of being pulled towards something too overwhelming to face. Then made with AI tools, which is nothing like just typing a prompt: keeping each character the same across every shot, and shaping pace and emotion without a human cast, until it holds together.
View projectArt Direction & Design
Identity, print and digital — from a single mark to an entire publication.
Perspective Media
Developing and directing the visual identity of an independent magazine across print and digital, from editorial layouts and imagery to its translation online.
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LITT
Extending an existing fintech brand into a broader visual language across pitch decks, digital collateral and a conversion-focused landing page.
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Avicenna Wellbeing
Creating a premium visual identity for a new Marylebone aesthetics clinic, from naming input and logo design through to print, digital and photographic direction.
View project“Beyond always delivering on the design brief, Khaled also brings valuable strategic thinking to the table. His ideas and contributions have helped shape how we present LITT through our pitch decks and landing page.”
Nourish by SK
A striking packaging system developed across a growing range of supplements and skincare products.
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Culinary Collections
Creating a subscription food title from the ground up, including the name, visual identity, recipe and image sourcing, layout and print production.
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Royal Hyderabad
Creating a visual identity for Chowmahalla Palace Museum Shop, reworking the palace’s historic seal into a distinctive system across signage, packaging and merchandise.
View projectWriting
I write about culture, society and health for Perspective.
Everything Started with an E
A personal look back at Britain’s late-1980s rave culture and the social changes, contradictions and sense of possibility that surrounded it.
Read articleToo Low for Zero
A personal and researched exploration of low testosterone in ageing men, and why a condition that can profoundly affect quality of life is still so easily dismissed.
Read articleAll That Jazz
Looking beyond the glamour of the Roaring Twenties to the inequality, social change and upheaval beneath it — and asking what, if anything, the 2020s might have in common.
Read article“I have worked with a great many designers and writers over the years. Very few people can do both well. Khaled is one of them.”
Who’s asking?
I’m Khaled, a London-based art director and designer working across film, editorial, brand, digital and print.
That might mean developing a visual identity, shaping the look and feel of a publication, turning an article into a film or building a story from scratch. I’m happiest when I can understand the bigger picture, help shape the thinking and then carry that through into the finished work.
I work independently and collaboratively with founders, editors, marketers and creative teams on projects that need both strong ideas and strong visual execution.
So. What do you
want to say?
If you have an idea, project or story that could use strong creative thinking and visual direction, get in touch.